About Zeynab

With over ten years of experience in the fashion industry, it’s no surprise that Zeynab El-Helw is a sought-after partner for luxury fashion brands all over the world. Zeynab began her fashion career at Dior and rose to become a young regional marketing manager for the Middle East, Africa, and Turkey. Quite quickly, brands began to approach her and her Instagram page rapidly grew in popularity. She is one of the first individuals in the region who made the leap into working full time on social media.

With over a decade of experience in the fashion industry, earning her bachelors at Central Saint Martins fashion school in London, graduated with an honors degree in Fashion with a focus on Costume and Theater Design. She’s since earned two Master’s degrees in Marketing and International Business. Later on she became one of the Middle East, Africa, and Turkey’s youngest marketing directors at Christian Dior. Fast forward 5 years, her popularity grew in social media and she took the leap of faith to work full time and eventually launched her own sustainable brand, “Reborn”: a gender fluid, ethically conscious clothing line in collaboration with UNHCR. She reached 3 million Instagram followers and has maintained long term partnerships with luxury brands.

Over the test of time, Zeynab proves to remain true, down to earth, and professional, all while staying loyal to her community, portraying the well achieved balance and an inspiration to people world wide for her continuous hard work and achievements between motherhood and entrepreneurship. In addition, she has had and continues to undergo great success as a cover girl for leading fashion magazines regionally and internationally such as ELLE Arabia, Harper’s Bazaar, Marie Claire as well as parenting magazines such as Mother, Baby & Child.